Social Media, Company Websites, Print Ads, and Direct Mail
We have discussed the value of networking. 75-90% of jobs are filled via networking because, frequently, jobs are not advertised in the open market. And, even they are, there is a strong probability that the successful candidate will be known by people in the organization. However, there is still the other 10-25% and that is why we are focused on this post and the recruiter post.
Caution: Always assume your employer, or perspective employer, can and will access your social media sites. This is particularly important if you are employed but looking to move to a new company.
LinkedIn is unquestionably the most popular source for job seekers as 87% of recruiters examine it for potential candidates. Facebook is second where 55% of recruiters use it. Building your LinkedIn profile is particularly important. A few reminders for building your profile are:
- Contact: your email address and phone number
- Professional headline: Under your name-normally gives your job title if you are working; do not say you are looking for a job, especially if you are employed
- Professional photo: It is a sign that you are serious about being on the site. Research has shown that you get a great deal more traffic if you have one. Without one, it may look suspicious
- Experience: List past experience with job title (you many want to give a short success story)
- Unique: Answer what makes you unique or why you are worth hiring
- Future focus: Focus on your transferable skills-those that could be applicable to future work
- Awards: List any awards you have received, promotions, specialized training
- Voluntarism: List any volunteer or other community-based activities
- Recommendations or Endorsements: Where appropriate
- Clean up site: Make sure you clean up ALL of your social media profiles-have nothing that could be read or perceived to be negative.
Once your profile is built, LinkedIn and Facebook can be used to:
- Build your network: find and develop contacts in an industry or company that interests you
- Do a search for an area of interest: if you were interested in advertising do a search for recruiters who focus on advertising
- Actual jobs: “Jobs you may be interested in”
- inMail: this allows you to directly message another LinkedIn member that you’re not connected to (requires a Premium Account)
Best Job Sites:
Recently, companies have become more cost conscious about using recruiters and they have found success in identifying promising candidates right from their company website. Define an industry of interest and identify a number of companies in the industry. Then, one by one, do a search and without even going into the company site, you will most often find “View Jobs” or “Careers” that will take you directly to openings. If that doesn’t work, then go to the company website (you should look at the company website under any condition) and you will find “Careers” or “Jobs”.
Advertisements and job postings should be looked at during those times you can’t be networking (in the evening and on weekends). Since it is part of the open market where everyone is aware of the opening, you have to expect there will be many candidates and the process may take a period of time. Also, do not expect to hear from the company unless they want to see you. Although we can agree that contacting you would show common good manners, don’t expect it.
If you are bound by a specific geography, look at any newspapers that specifically cover that range. Then, don’t forget the most well-known national newspapers like (all of them can be accessed on line):
- New York Times
- Wall Street Journal
- Washington Post
- Financial Times
- LA Times
- Boston Globe
The odds of landing a job though a direct marketing letter sent directly to a company are extremely long. However, if there is a company(ies) that you are really interested in, and you don’t know anyone who works there nor does anyone in your network, then send them a letter.
Your letter should include your skills and abilities as broadly stated as you can make them so they would be applicable for a number of jobs. It should include some accomplishments from work experiences, internships, awards, specialized training, or volunteer activities. Provide some of the details. Keep the letter to one page and ask for an interview.