Understanding the Job: Understand the Market


A true understanding of your company’s product can only happen in the context of a clear understanding of the market into which it is sold.  Therefore, just as important as understanding the product, is understanding the market — and remember, in these times, markets are constantly changing.  Therefore, it is critical that you:

  • Network internally and externally with friends in the industry
  • Read everything you can get your hands on
  • Maintain contacts with research institutions (at your college, for example)
  • Keep active in industry trade associations

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